How to Push Sales on Shopify: 7 Tactics That Work

Why Most Stores Struggle to Push Sales

The good news is that most stores don't need a total reinvention. Often, it's a handful of small changes that unlock real growth. The strategies that actually move the needle tend to be straightforward, they just require knowing where to focus.

This guide covers seven practical tactics to boost Shopify sales that you can start implementing today. These aren't theoretical concepts; they're specific actions that address the most common reasons shoppers leave without buying. From making your discounts more visible to reducing friction at checkout, each tactic targets a different part of your customer's journey. Some you can set up in an afternoon, others might take a week. But all of them have one thing in common: they work.

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1. Make Your Discounts Actually Visible

Here's something that surprises a lot of store owners: running a promotion and having customers see that promotion are two different things.

If you're using Shopify discount codes or automatic discounts, your customers probably don't see the savings until checkout. That means everyone browsing your collection pages and product pages sees full prices, even when there's a 20% off code active. Most shoppers make buying decisions before they reach checkout, so they're leaving without knowing the deal existed.

The fix is displaying discounted prices throughout the entire shopping experience. Show strike-through pricing on collection pages, product pages, and in the cart. When customers can see they're saving money from the first click, they're far more likely to complete the purchase.

Tools like Adsgun automate this by connecting your existing Shopify discounts to your storefront display. Instead of hoping customers make it to the checkout to discover their savings, you show them the value immediately. It's a simple change that can boost up sales significantly because you're no longer running what amounts to a secret promotion.

2. Reduce Friction at Checkout

Cart abandonment happens for a lot of reasons, but friction is near the top of the list. Every extra step, unexpected cost, or moment of confusion gives shoppers a reason to leave.

Look at your checkout process from a customer's perspective. Are there surprise fees? Is shipping cost hidden until the last screen? Does the page load slowly? Can customers check out as guests, or are you forcing account creation?

Some quick wins to reduce bounce rate at checkout include being upfront about shipping costs on product pages, offering multiple payment options, and streamlining the form fields to only what's necessary. If you're seeing high Shopify cart abandonment rates, these small changes often have an outsized impact.

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3. Build Trust Before the Buy Button

Shoppers are skeptical, especially when buying from a store they've never heard of. They want proof that you're legitimate, that your products work, and that other people have had good experiences.

Social proof does the heavy lifting here. Display customer reviews prominently on product pages. Show user-generated photos if you have them. Add trust badges for secure checkout, money-back guarantees, or free returns. If you've been featured anywhere credible, mention it.

The goal is to remove doubt. When customers feel confident that buying from you is safe and that the product will meet their expectations, they're much more likely to follow through. This is a customer experience strategy that pays dividends across your entire funnel.

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4. Create Urgency Without Being Pushy

Urgency works, but only when it's genuine. Fake countdown timers and "only 2 left!" messages that reset every visit erode trust fast.

Real urgency comes from legitimate scarcity: limited-time sales, seasonal promotions, or genuinely low inventory. If you're running a weekend sale, show a countdown. If a popular item is actually running low, let customers know. These signals encourage action without feeling manipulative.

Pair urgency with visible savings for maximum impact. When shoppers see both the discounted price and the reason to act now, the combination is powerful. They understand the value and feel the time pressure to grab it before it's gone.

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5. Optimize Your Product Pages for Conversion

Your product pages need to do a lot of work. They have to show what the product is, why it's valuable, and make buying it feel easy. If any of these elements are weak, you lose sales.

Start with the basics: high-quality images from multiple angles, clear pricing (including any discounts), a prominent Add to Cart button, and a description that answers the questions customers actually have. Don't bury important details in tiny text or make people scroll forever to find what they need.

Beyond the basics, consider what's missing. Do customers frequently ask questions you could answer on the page? Are there sizing charts, comparison tables, or usage videos that would help? The more complete your product page, the less friction stands between browsing and buying.

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6. Recover Abandoned Carts with Smart Follow-Up

Not every abandoned cart is a lost sale. Many shoppers get distracted, want to think it over, or are just browsing. A well-timed follow-up email can bring them back.

Set up an automated abandoned cart sequence. The first email should go out within a few hours, remind them what they left behind and make it easy to complete the purchase. If they don't convert, follow up a day later with a different angle. Maybe highlight a product benefit, share a review, or offer a small incentive to close the deal.

The key is staying helpful rather than spammy. These shoppers showed real intent by adding items to cart. Your job is to address whatever hesitation stopped them and give them a reason to return.

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7. Use Data to Find Your Weak Points

Strategies to increase sales work best when they target your actual problems, not generic advice. That means looking at your data to understand where customers are dropping off.

Check your Shopify analytics. Where do visitors spend time? Which pages have high bounce rates? At what point in the checkout process do people leave? Are certain products underperforming compared to others?

This information tells you where to focus. If your product pages have high traffic but low add-to-cart rates, the problem is there. If carts get abandoned during checkout, look at your checkout flow. If certain traffic sources convert poorly, investigate why. Data turns guesswork into strategy.

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Putting It All Together

Pushing sales on Shopify isn't about finding one magic bullet. It's about systematically removing the barriers that stop visitors from becoming customers. Each tactic in this guide addresses a different barrier, and the more of them you implement, the more smoothly your sales funnel runs.

Some changes deliver results immediately, like making your discounts visible across your store. Others take time to show impact, like building up customer reviews. The important thing is to start somewhere and keep improving.

If there's one change that tends to have the fastest impact for stores running promotions, it's fixing the visibility problem. When customers can see savings throughout their shopping experience, conversion rates climb. Tools like Adsgun handle this automatically, syncing your Shopify discount codes and automatic discounts to your storefront display without requiring any theme edits.

Whatever tactics you choose, approach them with the same mindset: understand why customers aren't buying, then fix it. That's how you push sales in a way that actually sticks.

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